Learning from Others’ Mistakes: Humorous Branding Fails and Important Takeaways By: Carole Mancuso

MiddleMe

We all make mistakes; it happens. However, when the mistake is public and humorous, people will take notice. The more public and the more humorous, the more shares the mistake will garner. Your hard work turned embarrassing blunder could potentially live in Internet infamy forever.

With the world still suffering in the midst of a pandemic, we could all probably benefit from a little break for humor . . . with some lessons on avoiding “branding fails” infused along the way.

#1 Make Sure Your Potential Spokesperson Truly Loves Your Product

Oprah Winfrey named Microsoft’s Surface tablet one of her “favorite things” in 2012 and compared the device to a Mercedes. She continued gushing with a tweet, “Gotta love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings” . . . which she posted from Microsoft Surface’s main competitor, the iPad.

While any business would be…

View original post 1,093 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s