We all make mistakes; it happens. However, when the mistake is public and humorous, people will take notice. The more public and the more humorous, the more shares the mistake will garner. Your hard work turned embarrassing blunder could potentially live in Internet infamy forever.
With the world still suffering in the midst of a pandemic, we could all probably benefit from a little break for humor . . . with some lessons on avoiding “branding fails” infused along the way.
#1 Make Sure Your Potential Spokesperson Truly Loves Your Product
Oprah Winfrey named Microsoft’s Surface tablet one of her “favorite things” in 2012 and compared the device to a Mercedes. She continued gushing with a tweet, “Gotta love that SURFACE! Have bought 12 already for Christmas gifts. #FavoriteThings” . . . which she posted from Microsoft Surface’s main competitor, the iPad.
While any business would be…
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